Every growing business knows it needs a digital presence, a fast website, sleek mobile app, or intuitive dashboard. But as demand rises, so does a lingering question: Why does it feel like great developers are so hard to find?
Ironically, it’s not a supply issue. Just like South Africa’s diamond industry, the software world is abundant, but smart companies have learned to shape perception.
In this blog, we’ll uncover how software demand mirrors the diamond trade, reveal the real balance of developers vs. demand, and explain how Splendid Mark helps brands access true value without the markup.
The Software Industry’s Similar Strategy
The software industry is experiencing a boom. Every brand from small cafés to billion-dollar fintech startups wants a web presence. That means millions of companies looking for developers, designers, UX specialists, and software architects.
But here’s the twist: There are more skilled developers available today than ever before.
Despite this, top agencies often:
- Inflate project timelines
- Use layered pricing
- Limit availability intentionally
- Sell exclusivity instead of efficiency
Just like the diamond industry, the illusion of rarity drives pricing, not the actual shortage of supply. That’s where Splendid Mark steps in. As a modern agency, we believe in transparent pricing, agile delivery, and no fluff. We don’t gatekeep talent we deliver value.
Demand Is Real, But So Is the Supply
According to a GitHub Developer Report (2024), the global pool of developers crossed 31 million last year and it’s growing rapidly. Countries like Pakistan, India, Nigeria, and Brazil are producing talented developers who are building world-class products.
At the same time, over 70% of small businesses now consider a website as essential as a business card showing the surge in digital demand. (Source: Clutch Research, 2023)
Yet many brands still feel:
- It’s too hard to find a good developer
- Building a site will cost tens of thousands of dollars
- Only elite agencies can deliver high quality
Why? Because just like diamond suppliers, some players in the software world work hard to keep that perception alive.
Why Splendid Mark Is Challenging the Model
At Splendid Mark, we don’t play the scarcity game. We believe the software industry needs:
- Transparency over intimidation
- Talent access over artificial gates
- Real timelines and results
We work with growing brands, startups, and agencies to provide everything from simple landing pages to full-fledged web apps. And we do it at fair pricing, with elite quality no inflated costs, no mythical timelines.
Here’s what sets Splendid Mark apart:
We’re agile, fast, and deliver on expectations
We tap into a wide network of vetted developers
We streamline communication to reduce friction
The Future: Abundance Over Illusion
Both the diamond and software industries teach us one thing: Perception can be more powerful than reality.
But as brands become smarter, they’re beginning to seek:
- Authentic partnerships, not inflated promises
- Clarity in pricing, not smoke and mirrors
- Performance over prestige
If you’re building a business in 2025, you don’t need the most expensive agency. You need one that listens, delivers, and understands your market.
You need partners like Splendid Mark, who know that behind every digital product is a human need not a brand markup.
Conclusion: Cut Through the Noise, Not Your Budget
Software isn’t a luxury anymore, it’s a necessity. But just like diamonds, its value doesn’t need to be exaggerated. The market is rich in talent, resources, and tools.
So if you’re a business owner feeling overwhelmed by inflated quotes or impossible timelines, take a step back and ask:
“Is this real value or a crafted illusion?”
Chances are, there’s a Splendid Mark-style solution waiting for you: honest, powerful, and built to scale with you, not sell to you.
