Project Overview
This project involved a large-scale video migration and content optimization effort for PRECISCA, a leading organization in oncology education. The primary purpose was to transfer terabytes of sensitive and valuable video content from a cloud storage platform (AWS) to a fully organized digital structure, ensuring secure long-term preservation. The project also included uploading videos to YouTube with custom-designed thumbnails, accurate captions for accessibility, and advanced SEO techniques to maximize discoverability and global reach. Key features include a robust backup system, enhanced viewer engagement through optimized metadata, and alignment with the client’s mission to elevate cancer care worldwide.
Client
PRECISCA
Industry
Medical Education
Services
Cloud Migration, SEO
Completed
April 2024
Project Gallery
The Challenge
The project presented significant challenges due to the scale, sensitivity, and global impact of the video content. The team needed to ensure secure migration, long-term preservation, and enhanced accessibility while optimizing the content for a worldwide audience.
Large-Scale Data Transfer
Transferring multiple terabytes of sensitive medical video content from AWS to a new digital structure without data loss or security breaches.
Accessibility & Engagement
Ensuring all videos were equipped with accurate captions and visually appealing thumbnails to cater to diverse global audiences, including those with accessibility needs.
Optimize Discoverability
Applying advanced SEO techniques to improve video rankings on YouTube, competing in a crowded digital space while aligning with the client’s mission.
Our Approach
Strategic Planning and Assessment
Conducted a thorough audit of the existing AWS storage, mapping content to create an organized digital structure tailored to the client’s needs.
Secure Cloud Migration
Built a scalable Node.js API with Express.js, integrated MongoDB for real-time data handling, and used Socket.io for live updates on bookings and inventory.
YouTube Upload and Optimization
Uploaded thousands of videos to YouTube, optimizing metadata with targeted keywords and SEO strategies to enhance discoverability.
Accessibility Enhancements
Designed custom thumbnails to boost viewer engagement and added accurate, multilingual captions to ensure compliance with accessibility standards.
Performance Monitoring and Iteration
Monitored YouTube analytics post-launch to refine SEO strategies and maximize audience growth, ensuring alignment with the client’s mission.
Project Showcase Video
Results & Impact
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Seamless Migration
Migrated terabytes of video content with 100% data integrity.
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Successful Upload Videos
Uploaded and optimized 2,000 peer-reviewed videos on YouTube.
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Enhanced Discoverability
Improved video discoverability, with increase in views due to SEO optimization.
Review
What Our Client Say
The thoughtful review from client upon project completion.
This project transformed our digital presence, making our educational content accessible to a global audience while ensuring security and engagement. The team’s expertise was unparalleled.
PM Precisca
Customer
