Project Overview
This project involved designing and developing a professional, fully responsive website for HomeMenders Ltd, a Reading-based construction company specializing in residential building services. The website, built on WordPress using Elementor, showcases their offerings, including new home construction, extensions, eco-building solutions, and interior design. Key features include mobile-optimized layouts, comprehensive service pages, seamless contact integration, and robust SEO optimization to enhance local visibility and attract clients in the Reading area. The clean, modern design embodies the brand’s identity, “Trusted Builds for Lasting Homes,” establishing a strong online presence.
Client
HomeMenders Ltd
Industry
Construction, Residential
Services
Web Design, CMS
Completed
June 2025
Project Gallery
The Challenge
Developing a website for HomeMenders Ltd required addressing the need for a user-friendly, visually appealing platform that effectively communicates their diverse service offerings while establishing trust with potential clients in the Reading area. The project demanded a balance between aesthetic design, technical performance, and local market relevance.
Creating Navigation Structure
Organizing a wide range of services into a clear, user-friendly sitemap to ensure easy access for diverse user types, such as homeowners and property developers.
Ensuring Mobile Responsiveness
Delivering a seamless experience across devices, particularly for mobile users, while maintaining fast load times and adherence to Google’s Core Web Vitals.
Optimizing For Local SEO
Targeting Reading-based clients by implementing effective local SEO strategies, including keyword optimization and Google My Business integration, to compete with established local competitors.
Our Approach
Requirement Analysis
Conducted a comprehensive analysis of HomeMenders Ltd’s target audience, including homeowners and property developers in Reading, UK, to tailor the website’s design and content to their needs.
Web Design
Designed a clean, modern UI with a color palette reflecting trust and professionalism, using Elementor to create visually engaging layouts.
Establishing Sitemap
Developed a structured sitemap with key pages (Home, About, Services, Portfolio, Contact, Blog) to ensure intuitive navigation and scalability.
Responsiveness
Implemented responsive design techniques to optimize layouts for mobile, tablet, and desktop devices, adhering to accessibility standards.
SEO strategy
Executed a robust SEO strategy, including keyword research for terms like “Reading construction services” and “eco-friendly home building,” with on-page elements like meta tags and schema markup.
Leads Management
Integrated user-friendly contact forms using WPForms and connected them to a CRM system to streamline lead management.
Project Showcase Video
Results & Impact
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Website Traffic
Increase in website traffic within the first month post-launch
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PageSpeeds Optimization
Improvement in mobile page load speed, achieving 90% PageSpeed socre
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Leads Magnet
Increase in contact form submissions due to optimized CTAs and local SEO
Review
What Our Client Say
The thoughtful review from client upon project completion.
The new website has transformed our online presence, making it easier for clients to find and trust us. The team delivered beyond our expectations!
CEO Home Menders
Customer
